Strategic Communications

Whatever your goal, you need a smart strategy to get there. Trina brings the expertise and insights to help you understand your audiences and find the right messages and tactics to reach them.

  • Communications strategy
  • Interim communications director services
  • Landscape analysis
  • In-depth interviews
  • Community engagement
  • Issue framing and messaging
  • Digital and social media strategies

Media Relations

Trina has relationships with media at the local, state, national, and international levels. She has placed stories and commentaries in outlets from The Oregonian to The Jakarta Post. And Trina can help you get comfortable with your messages, to go into that big speech or TV interview with confidence and crisp, effective message delivery.

  • Media strategy
  • Spokesperson media and message training
  • Media relations and partnerships
  • Media materials
  • Story bank development

Message and Materials Development

Whether it’s tailoring key messages for diverse target audiences, or making technical content easily digestible, Trina can help you craft messaging and materials that resonate.

  • Key messages
  • Op-eds
  • Speeches
  • Website copy
  • Blog posts
  • Mission/vision/values statements
  • Press releases
  • Reports
  • White papers
  • Briefs
  • Social media content
  • Video scripts